Founded in 2013 by Todd Olson, Erik Troan, Rahul Jain, and Alicia Smith in Raleigh, North Carolina, Pendo was built after all four co-founders worked at Rally Software and experienced firsthand the struggle of understanding how enterprise customers were actually using the product they had built. Pendo provides product teams with behavioral analytics, in-app tooltips and walkthroughs, NPS surveys, and roadmap planning tools — all without requiring engineering resources for implementation. The company raised $150 million in 2021 at a $2.6 billion valuation and serves over 8,000 companies including Salesforce, Zendesk, and Verizon. Pendo has expanded from its core product analytics into an AI-powered product intelligence platform that can suggest onboarding improvements and predict churn based on engagement patterns.
Active Founders
Todd Olson
Founder / CEO
Todd Olson is the co-founder and CEO of Pendo. He previously served as VP of Product at Rally Software and co-founded Pendo after spending years building product without good tools to understand how users were actually using it. Todd has built Pendo into the leading product experience platform used by thousands of software companies and has been a vocal advocate for the product-led growth movement, which uses product usage data rather than sales outreach to drive business expansion.
