Instacart
Groceries delivered in as fast as 1 hour.
Founded in 2012 by Apoorva Mehta, Max Mullen, and Brandon Leonardo, Instacart was created after Apoorva tried and failed at nearly 20 startup ideas before landing on grocery delivery. The company pioneered the on-demand grocery delivery market and now partners with over 1,400 national, regional, and local retailers including Costco, Kroger, Safeway, and Whole Foods, delivering from over 80,000 stores across North America. Instacart went public in September 2023 on NASDAQ. The company has also expanded into advertising technology with Instacart Ads, creating a powerful new revenue stream by connecting CPG brands with millions of grocery shoppers.
Active Founders
Apoorva Mehta
Founder / CEO
Apoorva Mehta is the founder and former CEO of Instacart. Born in India and educated at the University of Waterloo, he previously worked as a supply chain engineer at Amazon. He tried over 20 startup ideas before landing on Instacart, which he famously got into Y Combinator by delivering a six-pack of beer to the YC partners to demonstrate the product. Apoorva stepped down as CEO in 2021 but played a defining role in building Instacart into the dominant grocery delivery platform in North America.
Max Mullen
Co-Founder
Max Mullen is a co-founder of Instacart. He joined Apoorva Mehta as one of the earliest team members to help build out the platform. Max contributed to the early product design and growth strategy that helped Instacart rapidly expand from San Francisco to dozens of cities across the United States and Canada in its first few years of operation.
Instacart
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