Asana
Work on big ideas, without the busywork.
Founded in 2008 by Dustin Moskovitz, the co-founder of Facebook, and Justin Rosenstein, a former Facebook and Google engineer, Asana was built after both co-founders experienced the chaos of poorly coordinated teamwork at rapidly scaling technology companies. The platform allows teams to create projects, assign tasks, set deadlines, communicate in context, and track progress toward goals — all without relying on email threads and spreadsheets. Asana went public on the NYSE in September 2020 via a direct listing and serves over 150,000 paying organizations including Amazon, Google, and Spotify. The company generates over $700 million in annual recurring revenue and has invested heavily in AI features that can automatically draft project plans and suggest task assignments based on team capacity.
Active Founders
Dustin Moskovitz
Founder / CEO
Dustin Moskovitz is the co-founder and CEO of Asana. He co-founded Facebook with Mark Zuckerberg while at Harvard University and served as the company's first CTO and VP of Engineering before leaving to co-found Asana in 2008. As Facebook's first CTO, Dustin experienced firsthand the operational chaos of fast-growing teams and the complete inadequacy of email for coordinating complex work. He has led Asana from a startup to a publicly traded company used by millions of people worldwide.
Justin Rosenstein
Co-Founder
Justin Rosenstein is the co-founder of Asana. He previously worked as an engineer at Google, where he co-created Google Drive, and at Facebook, where he built the Like button — one of the most widely used UI elements on the internet. At both companies, Justin was deeply frustrated by the inefficiency of cross-team coordination and co-founded Asana to build the work management platform he had always wanted. He later became a prominent advocate for conscious technology design.
Asana