Framer
The website builder for creative professionals.
Founded in 2013 by Koen Bok and Jorn van Dijk in Amsterdam, Netherlands, Framer began as a prototyping tool for designers before making a bold pivot in 2022 to become a full website builder. The new Framer positioned itself as the design-first alternative to Webflow — offering a Figma-like canvas experience that designers could use to build and publish production websites directly, without involving a developer. This pivot resonated immediately with the design community and Framer grew explosively, reaching 50,000 active projects within months of the relaunch. The company raised funding from Accel and Index Ventures and has become one of the most talked-about design tools in the developer and designer community, particularly popular for portfolio sites, landing pages, and marketing websites.
Active Founders
Koen Bok
Founder / CEO
Koen Bok is the co-founder and CEO of Framer. Born in the Netherlands, he previously co-founded Sofa, a productivity app studio acquired by Facebook in 2011. At Facebook, Koen worked on the mobile apps team before leaving to co-found Framer. He is known for his strong design sensibility and his bold product decisions, most notably the pivot from a prototyping tool to a full website builder that reinvented Framer and set it on a path of explosive growth in the design tools market.
Framer
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