Amplitude
Your self-serve digital analytics platform.
Founded in 2012 by Spenser Skates, Curtis Liu, and Jeffrey Wang in San Francisco, Amplitude was built after the founders pivoted their original voice recognition startup after noticing that the most valuable thing they had built was not the product itself but the analytics system they used to understand how people used it. Amplitude provides product teams with deep behavioral analytics that help them understand not just what users do but why — and what changes will drive the most growth. The company went public on NASDAQ via a direct listing in September 2021 and serves over 3,000 paying customers including Atlassian, Dropbox, Twitter, and Ford. Amplitude has expanded into experimentation, data management, and AI-powered product recommendations.
Active Founders
Spenser Skates
Founder / CEO
Spenser Skates is the co-founder and CEO of Amplitude. He studied computer science at MIT before co-founding Amplitude through Y Combinator. Spenser pivoted the company from a voice recognition product after realizing the analytics tool they built for themselves was far more valuable than the product. His vision of making product analytics self-serve and accessible to every product manager has shaped Amplitude into the leading product intelligence platform in the industry.
Amplitude